What is SEO and How It Works

At web development perth, we come across clients for whom the term SEO hardly makes much sense, let alone being aware of the impact it can have on the online destiny of their business. In this short article, we will throw some light on the meaning of SEO and how it actually works to enhance your businesses’ visibility on the web.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank higher on Google and other popular search engines like Yahoo, Bing, etc. It helps these search engines find and index your website higher on their search results. This results in bringing more traffic to the website and increasing conversions and sales.

How SEO works?

A search engine optimized site scores better in Google’s algorithm, which is nothing but a mathematical formula used to determine the ‘value’ of a website in terms of quality, authority and trustworthiness. At web development perth, we give equal importance to both these aspects of SEO. Different methods are used to influence search engines favourably.

On-site SEO

This includes optimizing various elements of the website like the title tag, meta description, header tags, image names and ALT tags, hyperlinks, etc. using important and relevant keywords. It also includes using relevant keywords or key-phrases in the website’s content in the right places and in the right amount.

Off-site SEO

Popularly known as ‘link-building’, off-site optimization aims at obtaining as many organic and white-hat links from other reputed and high PR websites as possible. Various strategies used to achieve this are:

  • Manually submitting your website to online search directories.
  • Creating profiles on local search directories and social media sites.
  • Guest blogging and participating in various groups and online forums in your niche.
  • Creating informative and valuable infographics, etc.

SEO is an integral part of today’s competitive world of online marketing. If implemented judiciously, these and many other SEO methods can help boost your website’s online visibility resulting in more inbound traffic and conversions.

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